{"product_id":"digital-product-11","title":"Ice Cream Brand Style Guide Template | PowerPoint Brand Kit","description":"\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhy Generic Brand Guides Fail Ice Cream Brands\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost brand style guide templates are built for SaaS startups, agencies, or generic CPG. They give you logo rules and a color palette — then leave you to figure out the rest yourself. But ice cream is different.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour packaging has zones a coffee bag doesn't have. Your label has compliance requirements a granola brand doesn't face. Your social feed lives or dies on product photography that looks nothing like a tech company's. And your tone of voice has to make people \u003cem\u003ecrave\u003c\/em\u003e the product, not just understand it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis template was built from the ground up for artisan ice cream makers, scoop shop operators, frozen dessert brands, and specialty CPG founders who need a brand system that actually fits their category.\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat's Inside (12 Editable Slides)\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e01 — Brand Identity Overview\u003c\/strong\u003e Define your archetype, personality, target customer, and brand promise with a structured one-liner framework that drives every visual decision downstream.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e02 — Color Palette\u003c\/strong\u003e Build a primary, secondary, and accent palette with hex codes, usage ratios (the 60\/25\/10\/5 rule), and label-zone color limits that keep your packaging from looking chaotic on shelf.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e03 — Typography System\u003c\/strong\u003e Four-tier type hierarchy — Display, Heading, Body, and Label — with size specs and legibility rules tuned for the small-print compliance copy that frozen packaging demands.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e04 — Logo Usage \u0026amp; Placement\u003c\/strong\u003e Primary, secondary, and icon lockup specifications. Clear-space rules, minimum print sizes, and a logo \"don'ts\" list that prevents the most common rebrand mistakes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e05 — Packaging Label Hierarchy\u003c\/strong\u003e \u003cem\u003e(the section nobody else has)\u003c\/em\u003e Maps the five distinct zones of a pint or quart label — Principal Display Panel, Flavor Descriptor, Information Panel, Lid, and Side\/Bottom — plus a parallel system for novelty bars and wrappers. Includes an 8-point FDA 21 CFR 101 compliance checklist covering Nutrition Facts formatting, allergen bold-type requirements, RACC serving sizes for frozen dairy desserts, \"Keep Frozen\" labeling, GTIN-14 placement, and overrun claim rules.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e06 — Tone of Voice Guide\u003c\/strong\u003e A voice spectrum dial, seven do's, seven don'ts, and a brand vocabulary worksheet that turns your copy into a recognizable signature — not generic food-blog filler.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e07 — Social Grid \u0026amp; Aesthetic\u003c\/strong\u003e Five-pillar content framework with percentage breakdowns, Instagram grid layout rules, and a TikTok\/Reels content map built around how frozen desserts actually perform on social.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBonus — Photography \u0026amp; Visual Style\u003c\/strong\u003e Lighting, color grading, composition, and prop rules that keep your product hero shots, lifestyle photos, and behind-the-scenes content visually consistent.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBrand Launch Checklist\u003c\/strong\u003e A four-category pre-launch checklist covering visual identity files, packaging compliance, digital assets, and collateral so nothing slips through before your first retail order.\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWho It's For\u003c\/h4\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eArtisan ice cream makers launching a retail line\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eScoop shop owners formalizing their brand for wholesale or franchising\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFrozen dessert CPG brands preparing for retailer pitches\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCo-packed brands building a system designers and printers can follow\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFounders working with a designer who need a structured brief in their hands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat You Get\u003c\/h4\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e12-slide editable \u003cstrong\u003ePowerPoint (.pptx)\u003c\/strong\u003e file\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFully customizable colors, fonts, text, and layouts\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-populated guidance and prompts in every section\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCompatible with PowerPoint, Keynote, and Google Slides\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eInstant digital download — no waiting\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Secret Creamery","offers":[{"title":"Default Title","offer_id":46366917525654,"sku":null,"price":4624.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/4452\/1622\/files\/AdobeStock_777886097_1_4e8dd745-244d-47ed-b67b-a2f5d84968d5.jpg?v=1777583898","url":"https:\/\/secretcreamery.jp\/products\/digital-product-11","provider":"Secret Creamery","version":"1.0","type":"link"}