{"product_id":"digital-product","title":"The Retail Category Review Calendar + 90-Day Pitch Plan (2026 Edition)","description":"\u003cp\u003e✅ 50+ US retailers across all channels\u003c\/p\u003e\n\u003cp\u003e✅ Confirmed ECRM EPPS 2026 dates\u003c\/p\u003e\n\u003cp\u003e✅ Walmart Open Call schedule + all regional Road events\u003c\/p\u003e\n\u003cp\u003e✅ 13-week pitch plan with weekly action items\u003c\/p\u003e\n\u003cp\u003e✅ 8 cold-email templates ready to copy\u003c\/p\u003e\n\u003cp\u003e✅ Broker shortlist ranked for fit\u003c\/p\u003e\n\u003cp\u003e✅ Submission readiness checklist\u003c\/p\u003e\n\u003cp\u003e✅ KPI dashboard for outreach tracking\u003c\/p\u003e\n\u003cp\u003e✅ Instant Excel download\u003c\/p\u003e\n\u003cp\u003e✅ Free 2026 updates\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhy most CPG brands lose 6 months to one missed deadline\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRetail buyers don't add new products whenever they feel like it. Every major US grocery, mass, club, and natural retailer runs on a category review calendar — and if you pitch a buyer in the wrong window, you're not getting a \"no.\" You're getting a \"come back in April.\" That's six months of lost sales, lost shelf, and lost momentum.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe problem isn't your product. The problem is that \u003cstrong\u003ecategory review schedules are some of the most guarded information in retail.\u003c\/strong\u003e Walmart doesn't publish theirs. Kroger doesn't either. Sprouts, Publix, Wegmans, Albertsons — all the same. The dates exist inside broker networks, supplier portals, and buyer email threads. If you don't have a $300K\/year broker on retainer, you've been guessing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis bundle ends the guessing.\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat's inside\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWorkbook 1 — The 2026 Retailer Category Review Master Calendar\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA 10-sheet Excel reference covering review windows, submission deadlines, and reset dates across every major US retail channel:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e50+ retailers\u003c\/strong\u003e across mass, grocery, club, natural, premium, dollar, drug, convenience, e-commerce, and foodservice — Walmart, Target, Kroger, Costco, Sam's Club, Whole Foods, Sprouts, Publix, H-E-B, Wegmans, Ahold Delhaize, Aldi, Meijer, Hy-Vee, Trader Joe's, Erewhon, Fresh Market, Natural Grocers, and more\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eReliability tiers color-coded\u003c\/strong\u003e so you know what's confirmed vs. industry-typical vs. estimated\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWalmart Open Call 2026\u003c\/strong\u003e confirmed dates plus all 7 Road to Open Call regional events\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAll 10 confirmed ECRM EPPS sessions\u003c\/strong\u003e for 2026 — including Frozen Foods Spring (April), Frozen Foods Fall (September), Private Label, Personal Care, Health Care, Convenience, and more\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eMajor trade show calendar\u003c\/strong\u003e — Expo West, Expo East, IDDBA, Sweets \u0026amp; Snacks, Fancy Food, NACS, PLMA, Cosmoprof, and others\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDistributor review windows\u003c\/strong\u003e — KeHE, UNFI, DPI, Lipari, AWG, SpartanNash, McLane, Sysco, US Foods, PFG\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBroker directory\u003c\/strong\u003e ranked by channel fit — Acosta, Advantage, CROSSMARK, Presence Marketing, Crossroads Trading, Lassonde, Frontier Natural, Good Now Foods\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSubmission checklist\u003c\/strong\u003e organized by lead time (16+ weeks, 12-16, 8-12, 4-8, 0-4 weeks, post-acceptance)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eRetail glossary\u003c\/strong\u003e — slotting fees, MCB, OTIF, ASN, ACV, EDL, planogram, forager, and 40+ more terms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWorkbook 2 — The 90-Day Retail Pitch Plan \u0026amp; Outreach Tracker\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA live working document that turns the calendar into action:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e13-week action plan\u003c\/strong\u003e — week-by-week themes from Foundation (RangeMe, sell sheet, broker outreach) through Activation (trade show prep, regional pushes) to Conversion (sample follow-up, retailer pitches)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePrioritized target retailer list\u003c\/strong\u003e with fit scoring and next-action prompts\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOutreach tracker\u003c\/strong\u003e with dropdown-driven status pipeline (Cold Email → Replied → Sample Sent → Pitched → Won)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSample drop log\u003c\/strong\u003e so you stop losing $50 dry-ice shipments to follow-up gaps\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eTrade show attendance plan\u003c\/strong\u003e with attend\/skip\/evaluate decisions and pre-show outreach targets\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBroker shortlist\u003c\/strong\u003e ranked for emerging brand fit\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSubmission readiness self-audit\u003c\/strong\u003e covering GFSI, insurance, EDI, GS1, packaging, sales assets, pricing\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eKPI dashboard\u003c\/strong\u003e tracking outreach volume, response rate, sample-to-meeting conversion, and doors won\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e8 cold-email templates\u003c\/strong\u003e — broker outreach, buyer cold pitch, pre-show meeting request, post-show follow-up, sample follow-up, distributor submission, Costco roadshow pitch, Whole Foods forager outreach\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Secret Creamery","offers":[{"title":"Default Title","offer_id":46365698064534,"sku":null,"price":7814.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/4452\/1622\/files\/AdobeStock_777886097_1_36dee413-8810-484b-a35a-82d334d7b277.jpg?v=1777584109","url":"https:\/\/secretcreamery.jp\/products\/digital-product","provider":"Secret Creamery","version":"1.0","type":"link"}