Wholesale Pricing & Margin Calculator Workbook for Artisan Ice Cream Brands | COGS, Channel Margin & Trade Spend Template

Know your numbers before you name your price.

If you make ice cream and sell it wholesale, you've probably had this moment: a buyer asks for your price sheet, and you realize you're not actually sure your number holds up. Or worse — six months into a regional grocery placement, you discover your pints are losing money on every case shipped.

This 36-page Word document is the pricing system most artisan ice cream founders never get. It walks you through building your true cost of goods, calculating a wholesale price that survives the distributor and retailer cut, and tracking the trade spend that quietly erodes margin behind the scenes.

What's inside

• A 6-section COGS builder that captures the costs founders consistently miss — yield loss, overrun variance, packaging components, labor loading, and allocated overhead
• A wholesale price calculator with side-by-side worksheets for both DSD (Direct Store Delivery) and distributor scenarios
• A channel margin model that shows what you actually keep across e-commerce, farmers market, foodservice, specialty grocer, regional grocery, and club channels
• A three-scenario price floor analysis — optimistic, expected, and conservative — so you know what your pricing holds up to when ingredient costs rise or distributor margins shift
• A multi-SKU comparison grid for evaluating which flavors carry your business and which ones drag your blended margin down
• A per-account trade spend tracker that calculates your true net revenue after slotting, co-op, TPRs, demos, and deductions
• A worked example — the fictional Clover & Cream Creamery — with every section filled in so you can see what realistic numbers look like before completing your own

Built specifically for artisan ice cream

Generic pricing templates assume you're selling a shelf-stable product. This one knows the difference. It accounts for cold chain energy costs, hardening labor, overrun variance, and the specific deduction patterns of frozen-aisle retail. The benchmarks reference real margin ranges in the artisan ice cream category — not abstract CPG advice.

Who this is for

• Pint and novelty bar makers preparing their first wholesale price sheet
• Brands moving from farmers market into specialty grocery
• Founders evaluating a regional grocery placement and trying to figure out if it pencils out
• Anyone who suspects their current pricing was set by gut feel and never revisited

What you get

• 36-page Microsoft Word document (.docx) — fully editable, print-ready
• Color-coded fillable fields (green for inputs, blue for calculated values, amber for results)
• Notes boxes after every chapter for capturing assumptions
• Glossary of 17 essential pricing and margin terms
• Compatible with Word, Google Docs, and Pages

One-time purchase. Instant download.

This is a standalone digital product — no subscriptions, no consultant retainers. Pricing knowledge that has lived inside expensive consulting engagements is now a one-time purchase you can return to every quarter as your costs and channel mix evolve.